MY EXPERIENCE
Founder & CEO
Sophie Dash PR & Kreyol Lab — Built and scaled both brands through strategic communications, content, and positioning
Brand Strategy & Positioning
End-to-end brand development across identity, messaging, audience growth, and market positioning
Knicks Film School Partnership
Developed and executed brand partnership strategy driving $40K+ in revenue through sold-out watch parties during the NBA season
Travel Technology
Managed 100+ accounts, ran CRMs, conducted webinars, attended trade shows, and led customer success strategy on behalf of the company
EXECUTIVE PRESENCE
Why Social Media Matters for Executives
Authority
Establish authority and build credibility within your industry - before someone else defines your reputation for you.
Humanity
Humanize leadership and communicate perspective — giving your audience a reason to trust the person behind the title.
Visibility
Create industry visibility and strengthen relationships that compound over time, opening doors that cold outreach never could.
Opportunity
Create opportunities beyond your current role — board seats, partnerships, speaking invitations, and the next chapter.
WHAT I TEACH
A five-part methodology for building a powerful executive presence online.
01 - POSITION
Define what you want to be known for
02 - COMMUNICATE
Develop an authentic and credible online voice
03 - CREATE
Turn your existing knowledge into content
04 - ENGAGE
Build meaningful professional relationships
05 - MAINTAIN
Create a sustainable system for your schedule
EXECUTIVE PROGRAM
MY 3-HOUR EXECUTIVE INTENSIVE
01 — POSITIONING
Understand your digital identity, audience, platforms and goals
02 — CONTENT & VOICE
Learn what to say and turn everyday expertise into valuable content
03 — APPLICATION
Profile optimization, content development and personalized 30-day framework
MY TEACHING STYLE
Practical
No generic formulas, no unnecessary jargon
Direct
No pressure to become a creator
Personalized
Built around the individual executive — their industry, personality, expertise, goals and schedule
WHAT YOU'LL WALK AWAY WITH
01 - Personal Brand Position
A clearer personal brand position and defined digital voice
02 - Content Pillars
Content pillars and a bank of content ideas
03 - Stronger Profile
A stronger profile and 30-day content framework
04 - Repeatable Approach
A repeatable approach to maintaining your presence
WHY ME
Strategy over activity.
A Communication-First Mindset
I approach social media as communication, not just a platform — every post, caption, and profile choice is a message about who you are.
A Multi-Discipline Background
My experience across PR, communications, events, branding, and audience engagement connects your online presence directly to your real- world reputation.
The Strategic Difference
There is a meaningful gap between being active online and being strategic. I help you close it — and stay on the right side of it.
